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Wella Color Charm Gets A Makeover

Upgrades permanent gel and demi-permanent color line.

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By: TOM BRANNA

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This April, get ready for a brand new look from Wella Color Charm, as the permanent gel and demi-permanent crème got revamped to match its modernized liquid color collection.With a spectrum of shades available in liquid, gel, or crème, Wella Color Charm unleashestheartistic creativity of stylists while allowing them to meet their individual client’s needs, according to the company. “Wella Color Charm is one of my secret weapons and I know a lot of industry insiders use it behind the scene...

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